MARKETING YOUR HOME
TARGETING THE RIGHT BUYER, AT THE RIGHT TIME, WITH THE RIGHT MESSAGE
• Provide & pay for a professional staging consult. Buyers need to be able to envision living in your home. Clutter often prevents this. According to the U.S. Housing and Urban Development, a staged home will sell, on average, 17% higher than a home that is not staged. The National Association of REALTORS® states that the average staging investment is between 1% and 3% of the home’s asking price and generates a return of 8% to 10%.
• We provide professionally designed marketing. We’ve partnered with a professional graphic design firm with more than 25 years experience to create all of your home’s promotions. Promotions include a unique flyer, home book, a microsite for your home, and walking tour.
Provide and pay for professional photography, videography and Matter Port Tour and promote with these mediums on social media platforms.
• Hold open houses and agent caravans. Both are advertised on the MLS as well as about 150 other third party sites. We also personally invite all of the agents on our extensive agent email list who have sold in the area in the last 2 years. The Agent Caravan is held a week before your home goes on the market while it is in the “Coming Soon” status. The open house is held the first Saturday or Sunday that your home is on the market.
• We create strong web-based marketing—with dedicated social media promotion. Campaigns are all interconnected. We promote your home on our website, our business Facebook page, LinkedIn, X, and Instagram, as well as all major home finder websites.
• We contact buyers through many methods. We believe in proactive prospecting which means that we will: Introduce our pool of buyers to your home, and email, text & call all agents who have represented sellers and buyers in the last 2 years. We have the capability through the multiple listing service to do something called reverse prospecting. We can see in the FMLS if a buyer has favorited your home. We monitor this daily and reach out to their agents to make sure their agent is aware of their interest. We door knock to let your neighbors know all about your home, provide them with your video, personally branded property website and photographs and ask them to distribute to anyone they would like to be their new neighbor.
• If your home needs repairs before it goes on the market we will introduce you companies who we have done business with, know and trust to do the work. You can interview and use them or you can chose someone you know and trust.
• We protect your home’s systems with a home warranty by a nationally recognized home warranty company. It’s free to you while your home is on the market. You may elect to pay to transfer this warranty to the buyer.
We offer to pay for one of these additional home selling tool options if you list and sell with us:
THE PRE-LISTING APPRAISAL:
We suggest a pre-listing appraisal under very specific conditions. You might choose to appraise because your home is very unique. Perhaps, there are not any current or recent sales of relevant competing homes that help price it according to the market. Sometimes the buyer’s mortgage company chooses an appraiser who is unfamiliar with the market. Pre-appraisals can help support the list price if the mortgage company’s appraiser comes in below market value. The mortgage company will place more weight on another professional appraisal over the research of a Realtor.
THE PRE-LISTING INSPECTION:
63% of buyers polled by Maritz Research would pay more for a house that is move-in ready. We believe transparency creates buyer confidence. Pre-listing inspections uncover the larger problems that tend to kill deals. If you decide to have a pre-listing inspection, we suggest that big ticket repairs be taken care of by you before your home goes on the market thereby controlling the cost of the repairs instead of the Buyer.
